Tim Vandergriend's Blog

Everyone thinks they're a marketing expert. But opinions rarely align. Instead let numbers guide your decisions.

LVMH says NO WAY will it do business with Amazon. Is that the right call? Can you sell luxury online?

Yahoo! Once a great technology brand, central to everything we did online, is no longer relevant. I offer an alternate view of Yahoo!’s future. It’s not the only possibility, but it’s a compelling one.

Sadly, I see a lot of businesses start a website project on impulse.  They chase the lowest cost provider and push for it to be done in the quickest possible time. All in all, there's little thought or consideration for what a website actually means for their business. This approach is short sighted, and generally ends up with mediocre results at best (on many levels).

A friend of mine fessed up the other day and told me she wasn't very smart. I was blown away because she is highly intelligent.  How does our society instil beliefs like these and what can we do about it?

Images are a powerful tool in communication, and it is important to understand that we derive meaning as much meaning from photographs of us, as we do from the words we speak or write.

How much effort and energy are we really putting into Search Engine Marketing and Social Media that could otherwise be spent building your business up, in a productive way?

On August 6, 1991, the first file was made available on the net by Tim Berners Lee. This is deemed to be the birth of the world wide web.

I love the web. It is a wonderful invention that has forever changed how we communicate and how we interact not just locally, but globally. I’ve listed some of my own experiences of using the web over the years, and why I think my life has become better since the invention of the web.

I wanted to understand a little bit better the internet marketing techniques of Eben Pagan, not because I like him, or want to be like him, but because in every story there is something to be learnt and can be applied to our own areas of business.

I occasionally meet resistance with business owners when I challenge them where they want to take their business in 5 to 10 years time. If you want to create a successful business you need to work through this.